A tragic skiing accident has taken the life of Farah Merchant, a 47-year-old woman from Toronto. The incident happened at Sunshine Village Ski Resort in Alberta, a well-known destination for skiers of all levels.

Farah Merchant of Toronto

What Happened

Farah Merchant was skiing on a green run, which is considered one of the easiest types of slopes. While skiing near the Banff Avenue area, she fell into a pocket of deep and loose snow. Witnesses nearby tried to help and quickly alerted resort staff.

Ski patrol arrived within minutes. Emergency medical teams and an air ambulance also responded. Despite more than two hours of CPR and rescue efforts, Farah Merchant could not be revived.

Cause of Death

Authorities say the death is not suspicious. Early information points to deep snow immersion, sometimes called snow suffocation. This happens when a skier falls into soft, loose snow and cannot move or breathe properly. A medical examiner will confirm the final cause of death.

According to safety experts, most people trapped in deep snow cannot rescue themselves without immediate help. Struggling often makes the situation worse.

Remembering Farah Merchant

Family members identified the victim as Farah Merchant of Toronto. Her brother shared that she was a loving mother to her son, Liam, and a deeply caring person. He described her as kind, warm, and compassionate, someone who touched many lives.

The resort also expressed condolences and thanked its ski patrol team for their efforts.

A Sobering Reminder for Skiers

This tragedy highlights an important lesson. Even beginner slopes can be dangerous under certain snow conditions. Sunshine Village has seen unusually heavy snowfall this season, creating deep pockets of powder across the mountain.

Skiers are reminded to stay alert, ski with partners when possible, and understand the risks of deep snow, even on easy runs.

The loss of Farah Merchant Toronto has left a family and community grieving. Her memory will remain with those who knew and loved her.